I’ve created and executed a lot of stand up cocktail style events in my time; but none excite me more than the ones where the Client decides to add Designer Food Stations to their catering offering. And I’ll tell you why -
Designer Food Stations are not simply just one single trestle table with a selection of food haphazardly spread out on it for guests to help themselves. Designer Food stations first and foremost are pieces of art. They allow you as a client, to incorporate a stunning visual wow factor into your food offering, as well as your entire Event overall.
Food Stations for events these days are actually a well executed styled creation with a lot of thought gone into how a particular Station looks, where it sits in the room, and how the client wants guests to feel once they lay eyes on it; it is a beautiful display of style, artistry and creativity, which almost makes you not want guest to touch or eat the food itself!
Incorporating Food Stations into your Event food offering means as a Client you not only provide guests with an abundance of food where swift service is never a concern; but secondary it can actually be a money saving option as well; by making the designer food stations your wow factor, means you may not have to budget for a separate wow factor at all, which every Event needs; your wow factor becomes the food itself.
What type of food can you have on a food station? Pretty much anything goes! What looks amazing in my opinion is whole food items; so for example a Sweets Station you can have a combination of whole cakes and desserts (sliced or not sliced, either option works) as well as incorporating individual small jars of miniature desserts.
Seafood stations are another popular idea – you can actually add theatre to your Event and Food Station as well, for example having an Oyster Shucking station where a Chef personally stands there shucking fresh oysters in front of guests as they stand around, watching the entire process; ultimately waiting to sample a “fresh from the ocean” delicious product. The oyster tastes so much better when you’ve seen it shucked right in front of you!
My all time personal favourite Food Station idea is a combination of Cheeses and Charcuterie – you can go to town on creativity, styling and presentation of this particular type of food station. Whole cheese wheels and whole deli meats along with chutneys, condiments, crackers, dips, fruits breads etc gives you so much more to work with in regards to design and creative flair.
Incorporating fresh floral and other eye catching simple ideas such as layering, using completely different sizes and shaped serving bowls, platters, stands and utensils, really makes this type of station stand out and remain in the minds of your guests long after your Event has concluded.
The key to a successful Designer Food Station is as simple as ensuring the following three key elements are combined; delicious high quality food, ease of service and a visually stylish and creative piece of art that in turn will ultimately ensure that special wow factor for your Event is delivered. What you want from a food station is an amazing stunning visual masterpiece – where your Event guests will continue to talk about it for a long time to come.
If you would like to discuss how Main Event Group can assist in incorporating food stations into your Event then please feel free to drop me a line or give me call! I can pretty much talk about food all day!
Nicola Briggs, Event Executive with Main Event Group